Credit Union Card Loyalty Pays Off in Deposits

Credit unions typically treat card usage as a payment metric.

More transactions produce more interchange revenue, more engagement and a greater return on the cost of issuing the card.

But new PYMNTS Intelligence data in the report “Consumers Trust Credit Unions but Don’t Always Reach for Their Cards,” a Velera collaboration, suggests that framing may be too […] The post Credit Union Card Loyalty Pays Off in Deposits appeared first on PYMNTS.com.