Curating trusted content for the agentic software era

While AI made it easier for organizations to keep up with the latest innovations, it also made it harder to know what to trust. When software is selected at machine speed, the question is no longer “is this popular?” It’s “do we know who published this?”

Docker Hub has always been where developers go to answer that question. Starting today, software vendors looking to make their trusted content discoverable to developers by becoming Docker Verified Publishers will enjoy a faster application process, with less friction, and plans that fit their specific growth needs.

With the Docker Verified Publisher (DVP) program, Docker Hub turns into a trusted, discoverable, and measurable distribution channel. Organizations accepted into the program earn verified status and prioritized ranking. DVP publishers also gain access to analytics reports that show which versions are getting the most traction and which companies are pulling them, turning open-source reach into a commercial pipeline.

What’s new in Docker Verified Publisher Applications

Applying to become a Docker Verified Publisher (DVP) is now self-serve. You can now apply directly in Docker Hub, our team reviews your application, and if you’re approved, you become part of our trusted ecosystem on Docker Hub.

This marks a significant improvement in how we onboard and evaluate publishers. Previously, companies interested in becoming a Docker Verified Publisher needed to contact our sales team to be considered for the program. While the Docker team still evaluates every single application manually, this change makes it significantly easier to apply to the program.

Within our new self-serve process, you can choose between two different plans that suit your needs as you grow.

Turn pulls into reach: One badge for all your content

The verified publisher program helps you grow your impact on Docker’s ecosystem. With the badge and priority search ranking due to trusted status, developers evaluating options on Hub see your verified content first.

DVP analytics also help close the gaps you have in understanding your users and product offerings. Summary and trends reports show which repositories are gaining ground and where adoption is shifting across versions and releases. Domain-level reports on Growth turn anonymous traffic into named domains, so the teams already running your software show up in your sales and partner pipeline.

In addition, DVP is designed to mean the same thing across every content type on Hub. Docker Hub isn’t just images anymore. Developers come to Hub for MCP servers, models, sandboxes, agents, and more; everything that’s needed for an agentic stack. DVP offers one review, one badge, one answer to “who published this” no matter what you’re publishing. Whatever you distribute next, your verification comes with you.

What DVP means for developers

The Verified Publisher badge means Docker has manually reviewed the publisher behind that content and confirmed they are who they claim to be. Publishers such as Google, Microsoft, AWS, Datadog, Grafana Labs, n8n, and many more rely on DVP to build trust, increase visibility, and grow adoption of their content on Docker Hub.

Pulling your images from Docker Verified Publishers is a good step towards improving your security posture, but also needs to be paired with other good consumption practices. This means, for example, reviewing the specific artifact you pull, pinning to digests rather than mutable tags, verifying provenance and any signatures at the image level, and checking for CVEs.

And while publisher verification is an important link in the trust chain, we continue building towards stronger, more secure publishing flows across Docker Hub. Stay tuned for more in this space.

Get started

You can apply to the Docker Verified Publisher Program from the Explore page in Docker Hub. Verification is done by the Docker team, and you’ll get a checkout link as soon as you’re approved.

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