77% of Merchants Are Ready to Share Data for Smarter Checkout

Payments platforms have plenty of transaction data.

Smart checkout is raising the value of the merchant information they do not have. The technology can draw on payment history, customer identity, product information, rewards, previous purchases and transaction performance to determine what a shopper sees at checkout.

Those records don’t reside in one place. Merchants, issuers, […] The post 77% of Merchants Are Ready to Share Data for Smarter Checkout appeared first on PYMNTS.com.