Your Next Customer Might Be An Agent. Here’s How To Build Your Brand For Both Humans And AI.

As AI agents increasingly recommend and purchase products, brands must appeal to both machines and humans by documenting their voice, creating clear product descriptions and checking how AI summarizes their messaging.

Guest author Toby Coulthard suggests that startups should build these practices in from the outset, preserving human appeal while measuring success through conversions and revenue rather than content volume.