Sonos Has New Devices, a New OS, and Yes, a New App
An anonymous reader quotes a report from Wired: Sonos has a new app.
Stop me if you've heard this one before. The smart speaker company, long a darling of the audio industry, undid much of the goodwill it earned with its multiroom speakers through a bevy of software updates that broke its app in 2024.
Almost all app users hated it, citing the loss of features like volume control and accessibility tools meant to help blind people use the wireless speaker system. Sonos eventually owned up to the mistake, considered bringing back the old app again, then booted its CEO and marched its new leaders out to apologize profusely to win back the company's furious customers.
Now, Sonos says it has a brand-new app update, infused with lots of generative AI features. The company also announced a new soundbar and its second pair of over-the-ear headphones. Sonos representatives say it doesn't want to be seen as a speaker company anymore, but as something bigger and more holistic.
"For years people have been seeing us as a speaker company," says Brandon Holley, the interim hardware lead at Sonos. "What we actually are is an audio operating system." The company is calling that operating system Sonos 27, and it manifests in a few ways.
[...] This is a lot of change for Sonos, something the company hasn't always handled gracefully. Sonos' home systems already aren't the easiest to set up, sometimes requiring separate apps for older products. The company may be rejiggering itself as an "audio operating system," but its software has long been the source of its troubles with getting its products to work right.
Will AI smarts fix that? Maybe for its newer devices. But anyone with an existing system may still struggle. The AI features on products and in the Sonos 27 app will be opt-in, meaning you can avoid them entirely.
"That really is our new approach to our app release," Patel says. "We're going to bring our customers along. We're going to listen more." That would be a good plan.
Sounds like Sonos' speakers will be listening more, too. Sonos is emphasizing a more "customer-centric feedback listening approach" after the backlash to its previous redesign. Improvements include easier tab navigation, better room sorting, revamped volume controls, and new system-health tools for diagnosing connection problems.
The centerpiece is Sonos 27voice, a generative AI voice assistant that can handle conversational music requests, connect with services like ChatGPT through Model Context Protocol, and power customizable "Sonos Custom Agents" for tasks such as automatically activating certain speakers. "Obviously AI is something that's very hot these days," Sonos software VP Sid Patel said.
"So we have integrated various pieces of AI into our system." However, the features will only work with the newer S2 app, and Sonos cautions that "not every product will support every new feature," with detailed compatibility information coming later. Sonos is also branding its multiroom networking technology Sonos Fabric, which what Patel calls "the magic that has existed for what Sonos was built on."
New Fabric features include portable surround, which lets users temporarily move speakers between rooms and have them automatically configure themselves for surround sound, and Headphone Linking, which lets users seamlessly switch audio between Sonos speakers and headphones.